Product Listing Ads are AdWords ads that include rich product information, such as product image, price, and merchant name. Whenever a user enters a search query relevant to an item in your Merchant Center account, Google will automatically show the most relevant products along with the associated image, price and product name.
To create Product Listing Ads, you’ll need to have an AdWords account and a Merchant Center account. If you don’t have an AdWords account, you can sign up at google.com/adwords. If you don't already have a Merchant Center account, get started at google.com/merchants.
Your Product Listing Ads are eligible to appear on both Google Search and Google Shopping, across computers, tablets and smartphones. Whenever a user enters a search query relevant to an item you sell, Google will automatically show the most relevant Product Listing Ads, which include the associated image, price, product name and more.
Clicks on Product Listing Ads are charged on a cost-per-click (CPC) basis, or conversion-focused cost-per-acquisition (CPA) percentage basis (select participants in the US only). Since product listings don't use keywords, you'll use attributes in your Merchant Center product feed to define product targets. These are groups of products specified by brand, product type, and more. For a deeper dive into Product Listing Ads set up and cost, please visit this article in the AdWords Help Center.
To create Product Listing Ads, you’ll need to have an AdWords account and a Merchant Center account. If you don’t have an AdWords account, you can sign up at google.com/adwords. If you don't already have a Merchant Center account, get started at google.com/merchants.
The video featured on this page provides a step-by-step walkthrough of the process for creating a new Product Listing Ads campaign in AdWords. You can find additional information - including a set up guide, troubleshooting and general tips and tricks - in this AdWords Help Center article.
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Product Listing Ads & AdWords specific questions: Visit the AdWords Help Center or give us a call at 1-866-2-Google (1-866-246-6453) from 6:00am - 5:00pm PST, Monday through Friday if you do not currently have a dedicated AdWords Account Representative.
How to create Product Listing Ads
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Create Product Listing Ads by August 15, 2012 to receive an automatic monthly credit of 10% of your Product Listing Ad spend through the end of 2012. Also, as an incentive for current Product Search merchants, submit this form by August 15, 2012 and receive an additional $100 credit to get started with Product Listing Ads. Terms & conditions
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