Want more tech professionals to drop in on your site?
Go to where they hang out when they want information on new technologies or products from XML JavaScript to Linux servers. That place is Google - the most powerful search engine on the Internet. As a Google advertiser, you can reach these tech professionals whenever they're looking for information on the product or service you offer.

Google offers a range of advertising programs based on keyword targeting, which means that potential customers only see your ad when they search for information on one of the words or phrases you've selected. There is no more targeted way to reach people in the market for what you have to sell.



     



Google was named
the fifth most powerful
B2B media vehicle by
BtoB Magazine in its
annual Media Power 50
ranking of all online and
offline media

10 Billion
Number of B2B-related
search queries Google
expects to receive over
the next year

Google Internal Data

22%
Percent more likely
that a Google user
is to have bought B2B
merchandise online
in the past 30 days,
compared to the average
online user

@Plan, Fall 2002

33%
Percentage of
all searches worldwide
performed on Google

StatMarket
August 2002

55 Million
Number of unique
users of Google
worldwide

Nielsen/NetRatings
May 2002

Build your marketing plan on a foundation of solid ROI.
Customers use Google all through the buying cycle, from first awareness to establishment of brand associations and purchase consideration. When you advertise on Google, you:

  • Tap into 1/3 of all searches for the greatest reach against active information-seekers.
  • Target customers by search keyword, geography, and language.
  • Reach customers on Google, AOL, Earthlink, and other ad partner sites.

Google's cost-effective ad programs offer CPC and CPM pricing, as well as full reporting and a range of service options. All this makes Google the surest way to meet your metrics.

Google Premium Sponsorships
Google Premium Sponsorship™ ads run at the top of Google search results pages and offer CPM pricing and full account service. Google Premium Sponsorships provide:

  • Guaranteed placement in a highly visible position.
  • No more than two premium ads on any one page.
  • High clickthrough rates (CTR)
  • Campaigns optimized by Google staff for maximum ROI.
  • Minimum budget of $15,000 per quarter.

     Learn more about Google Premium Sponsorships

Google AdWords Select
Google AdWords Select™ is our cost-per-click (CPC) ad program that gives great ROI at any scale. Google AdWords Select advertisers:

  • Pay only for results with cost-per-click pricing.
  • Control costs automatically with daily budgets and AdWords Discounter.
  • Create and manage ads easily with Google's simple interface.
  • Get the best ad position based on relevance, not just price.
  • No monthly minimum. No cost for changing your ads. Ads appear immediately.

    Learn more about Google AdWords Select