Television advertising is a great way for small businesses to reach new customers and build a strong brand. Google TV Ads makes television advertising accessible, because it’s:
Just like Google’s search marketing, you set your budget and your bids, so you never spend more than you want. Plus, you only pay when someone watches your ad for more than five seconds, so you don't pay for ads that have been fast-forwarded or skipped.
Quick and accurate reports are delivered right to your inbox within 24 hours of your ad airing. And because Google TV Ads are so flexible you can adjust your campaigns based on these reports, focusing your budget on the programming with the greatest ROI.
Select your target audiences based on demographics, psychographics or interests. Then leave it to Google’s set-top box based index to find the networks and shows your audience are most likely to be interested in.
Google TV Ads is built into the AdWords interface (the same tool used for Google search marketing), so you can set up a TV campaign and be on air within a few days. Don’t have a creative? No problem. The Google Ad Creation Marketplace can put you in touch with a bunch of industry pros who'll help you create your masterpiece.
Google TV Ads is an effective addition to any large advertiser’s media plan because it’s:
Take advantage of data from millions of set-top boxes to find the networks and programs where your audience is concentrated, so you minimize the number of viewers that aren’t in your target. Plus, pay nothing for viewers that skip your ads or change the channel.
Target your audience based on a wide range of household attributes, including income, age, interests, marital status, children, and PRIZM clusters.
Use Google TV Ads’ detailed next-day reporting to determine the effectiveness of each aired spot in reaching your defined target audience. Optimize your campaigns further with no-cost call attribution and web traffic reports.
Adjust your television campaign throughout your flight and pick just the shows you want, without having to buy unwanted programs. Google TV Ads has no long-term contracts, commitments or bundled program packages.
Efficiency. Measured results. Flexibility. The same traits your clients expect from your agency, Google TV Ads delivers:
Adjust your television campaign throughout your flight and pick just the shows you want, without having to buy unwanted programs. Google TV Ads has no long-term contracts, commitments or bundled program packages, so you can change your buys regularly.
Target your audience based on income, age, sex, interests, marital status, children, PRIZM, P$YCLE, and other household attributes. Optimize your campaigns based on daily information about your audience. Google TV Ads delivers more than 1,400 national household GRPs per week, with a broad range of programming to find your target.
Google TV Ads uses millions of set-top boxes to deliver next-day census-type reporting. Detailed VPVH, GRP, CPM and Impressions data can be applied to your buys, so you can determine the effectiveness of each aired spot. Google Analytics layers TV impressions over web traffic to highlight trends and correlations. Advanced call and web attribution adds another layer of reporting for response-oriented clients.
Deliver reach to your clients through ads on TV quickly and easily. Pay only for impressions actively tuned in to your clients’ ads.
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