Dynomighty Designs
By combining effective and customized creative with Google TV Ads' unique targeting
and measurement capabilities, we've found a winning combination.
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netTalk
Google TV Ads' online functionality makes it easy to track results and adjust our
campaign accordingly. For a company our size, Google makes television accessible.
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SelectQuote
After adjusting for seasonal influences, SelectQuotes’ CPL decreased by 35% after
four weeks of optimizing campaigns using Google TV Ads’ call attribution feature.
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Coldwell Banker
Google TV Ads allowed us to target and reach exactly the real estate specific
audience we were looking for... The campaign was a runaway success, delivering 150M
viewers at extremely efficient rates.
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FUNimation Entertainment
Marketing is all about testing, and testing can be a challenge with a limited budget.
With Google TV Ads and In-Stream online videos, we can find out what works best for
us and grow our market.
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ooVoo
The results were extraordinary. Web traffic to ooVoo.com increased by 500% and
ooVoo-related search queries rose by more than 200% over pre-campaign levels.
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Proxi Market Solutions
Since the beginning of our Google TV Ads campaign, we've been able to cut our
cost-per-call by 50 percent. Our cost-per-order decreased by two-thirds from where we
started with our initial targets based on our prior experience with other TV
platforms.
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Chickdowntown.com
From March to April 2009 after running ads for just one month, we measured a 25%
increase in direct traffic to chickdowntown.com...Those results clearly show that
we’re reaching the right audience through our contextually relevant approach.
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Oregon Mint Company
Within days of airing, my phone was ringing with stores and distributors calling. We
used to sell $1,000 worth of product per day. After our Google TV Ads campaign, that
number has now jumped to $5,000 per day!
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ShoppersChoice.com
Google TV Ads has enabled us to build a credible brand which has doubled our
conversion rate.
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Golden Gateway Financial
I sit here at my computer while I launch national campaigns that are able to compete
head-to-head with large competitors. Any small business that wants to grow its
customer base through scalable efforts should check out Google TV Ads.
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Lenovo
65 percent of people who created a customer account with the site during the time we
were running Google TV Ads had never interacted with a Lenovo site before.
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TransUnion Interactive
Google TV Ads has enabled us to measure advertising in completely new ways that have
driven positive results.
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Hanley Center and Psynchronous Communications, Inc
With Google TV Ads, we were able to take advantage of next-day reporting and the
system’s flexibility to make smarter and more efficient buys for Hanley Center. Given
the phenomenal results we’ve achieved, even on a more modest budget, Google TV Ads
will continue to be an important part of our recommended marketing mix.
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eHealth
Our results with Google TV Ads exceeded expectations, enabling us to drive
incremental website traffic while staying well within our cost of acquisition
targets.
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FragranceNet.com
The key competitive advantage of Google TV Ads is the ability to access multiple
networks, make quick changes to spend and settings, and purchase on a true CPM basis
– we pay only for impressions we receive.
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BR-111
Compared to our previous experience with TV advertising, Google TV Ads is like night
and day. In fact, we probably wouldn't be advertising on television if it weren't for
Google. It's a thousand times simpler.
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Alltel Wireless
The results from Google In-stream Video Ads were amazing. We were able to buy great
online video content at competitive rates. Not only that, but we also achieved high
CTRs of nearly 2 percent.
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The Nevada Commission on Tourism
Google In-stream Video Ads allowed us to geographically target our exact audience and
delivered 8M viewers at an affordable CPM. We were also able to increase brand
awareness and consideration among our viewers.
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Currituck Visitors Bureau
The regional TV buys we had been doing allowed us to target the markets in which our
audience lived, but didn't give us the flexibility to pick the specific networks and
shows we knew they were watching. With Google TV Ads, we were able to do just that.
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