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TrueView video ads overview
TrueView video ads let viewers choose you
All AdWords for video ads belong to the TrueView family, which means you only pay when viewers choose to watch your ad. That’s different from most video ads, where you pay as soon as an impression is served.
Viewers see your TrueView video ads while they’re watching or searching for videos or browsing related web content or suggested videos on YouTube and the Google Display Network. So everyone wins: viewers choose ads that are relevant to them, and you reach people who are ready to hear what you’ve got to say. Plus, you'll get an increased YouTube view count.
For a free consultation and free set-up support call 1-877-908-4179 (9am-9pm ET, Mon-Fri) or contact sales.
Four TrueView video ad options to match your advertising needs
- In-stream ads play like a TV-style ad before, during or after another video from a YouTube partner.
- Viewers see 5 seconds of your promoted video and then can keep watching or skip it.
- You pay if they watch for at least 30 seconds or to the end of the video (whichever is less).
- Your video appears in a special promoted section of the video search results pages on YouTube and Google video results.
- You pay only when a viewer chooses to watch your video.
- Type a popular search such as "smart phones" into the YouTube search box to see a sample ad.
- In-slate ads show before YouTube partner videos that are 10 minutes or longer.
- Viewers choose to watch one of three ads (yours included) or see regular commercial breaks during their video instead.
- You pay only when viewers choose to watch your video.
- Your ads appear alongside other YouTube videos, or on websites on the Google Display Network that match your target audience.
- You pay only when a viewer chooses to watch your video.
- How your ad appears depends on the publisher - a YouTube 'suggested' video is shown in the picture.