Video Advertising Solutions
Publisher Success Stories
BobVila.com
"As an independent publisher we are constantly looking for incremental revenue growth opportunities for our content library. AdSense for video gives us the ability to integrate a non-competitive network advertising platform with our existing in-house video ad sales efforts. It is proving to be a reliable revenue stream in our online video program."
Dan Newberry Vice President, Advertising & Marketing, BobVila.com
Situation Profile
- BobVila.com is a consumer-focused Web site for people interested in home improvement, home repair, remodeling, home building, and home design. The website's focus is on providing free resources for users to research and plan projects, interact with other home enthusiasts, and watch, read and learn about the processes and techniques for projects ranging from major remodels to minor repairs
- BobVila.com’s target audience is homeowners, remodelors, and do-it-yourselfers who are looking for advice, inspiration, and solutions for projects related to their home. The site’s audience is an even split of both men and women
- BobVila.com's largest age group is 25-54, comprising 75 percent of the site’s traffic. Average household income is $80,000, and 76 percent of site users own their primary residence
- Approximately 1.6MM unique visitors visit the site each month
Examples of Monetized Content
- BobVila.com distributes advertising-supported made-for-TV videos from Bob Vila’s syndication archives and original 'How-To' and 'Step-by-Step' instructional videos exclusively for the web. The site also features a woodworking-focused podcast series called “The Rough Cut Show.” The AdSense for video program has been utilized across the site’s video offerings
Working with AdSense for video
- Contextually targeted text overlay ads complement the video content, allowing users to find the products and services which allow them to turn Bob's lessons into action. For example, in the video, "Installing a New Lockset," users see non-intrusive ads with headlines like, "Wood Door Trim," "Interior & Exterior Doors," and "Installing new doors?"
- AdSense for video was chosen to complement BobVila.com’s in-house ad sales, and the the ability to integrate AdSense for video with its existing video delivery and video ad serving platforms
- AFV allows BobVila.com to pursue a 100 percent monetization strategy in instances where internal promotions are not available or appropriate