Video Advertising Solutions
Publisher Success Stories
Demand Media (Parent Company of ExpertVillage.com)
")We are happy with the beta implementation and performance to date. Our most positive response has been in relation to the end user's experience with the ads - specifically the relevance and the format. When people find their way to ExpertVillage.com, they are there for a very specific reason – to find out how to do something. And we want to make sure that the experience is not disrupted by advertising, but enhanced."
Michael Wann Vice President of Monetization, Demand Media
Situation Profile
- ExpertVillage.com is the largest producer of "made for the Internet" video content with 70,000 short-format "how-to" videos, featuring thousands of experts covering everything from Pilates to origami. ExpertVillage.com is a wholly owned subsidiary of Demand Media is a leading social media company that provides an interactive, personalized and vertically-focused media experience for users
- Approximate 800,000 unique visitors visit ExpertVillage.com each month
Examples of Monetized Content
- Expert Village has 26 categories from Arts & Entertainment to Travel that are bundled to align with Google's sales categories for advertisers to target
Working with AdSense for video
- Demand Media has been a partner with Google since the inception of AdSense for video and is currently set up to run both InVideo overlay ads and text overlay ads
- AdSense for video is able to enhance the user’s experience with contextually targeted text ads ads. For example, an instructional video on how to create a Red Velvet Cake returns ads like "The Perfect Wedding Cake." An installing carpet tutorial delivers ads like "Install Carpet - Carpet installation tips. Check out our Buying Guide and Carpet Selector."