Advertiser Success Stories
HP
Agency: ZenithOptimedia
Situation Profile
- HP partnered with DreamWorks and celebrity personality, Jerry Seinfeld, to show how Jerry keeps track of his fast-paced life with an HP notebook
- HP's Personal Systems Group, which includes business and consumer PCs, mobile computing devices, and workstations, has been providing technology solutions for DreamWorks since 2001. Bee Movie is the latest HP-DreamWorks initiative
Campaign Strategy
- HP extended the reach of their online campaign to make use of Google's extensive online video ad network, which includes both YouTube and AdSense for video content partners
- Reached priority content categories such as Comedy, Sports, Entertainment, and Travel segments and publishers like VideoDetective, Revver, and TopTVBytes through the use of vertical and site targeting options
Results
- Increased online presence and access to an additional set of relevant publishers
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