Video Advertising Solutions
Publisher Success Stories
Revver
"Revver views Adsense for Video as an excellent, easy to use, and relevant complement to our own advertising sales efforts. The tools have been easy to implement, reporting is excellent, and the extra ad revenue is clearly a benefit for our creators."
Kevin Wells CEO, Revver
Situation Profile
- Revver's mission is to support unlimited sharing of media by connecting their extensive network of content creators and video distributors to advertisers in a free and open marketplace
- Approximately 3.1MM unique users visit a month
- Online video viewers include both males and females between the ages 18 - 40
Examples of Monetized Content
- High traffic segments include Webisodes, Comedy, Video Bloggers (Vloggers)
- Popular video creators including GadgetGossip, Improv Everywhere, Epic Fu, and Abigail’s Teen Diary
Working with AdSense for Video
- Google AdSense for video has been the ideal partner to increase ad revenue share because of the ability to monetize video streams, Google's large breadth of advertisers, and Google's support responsiveness
- The performance and visual attractiveness of the InVideo overlay ads received high marks
- Google's targeting technology and large pool of advertisers allows contextually targeted ads to appear on all of Revver's various categories of video content, including cooking shows, comedy sketches, product reviews, and entertainment clips. For example, in the "Pro at cooking" video about cooking pasta, users see relevant ads like "Pasta n' More", "Tuscan Recipe", and "The Arts Institute - Live your Passion - Pursue a Culinary Arts Dregree Now."
- General feedback from Revver:
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- "Great not just for Revver, but also for content creators"
- "Excellent complement to Revver’s internal ad sales"
- "Clean and simple functionality"
- "Easy to implement"
- "Large network of ad partners provides consistently relevant ads"