Pet Stick: A 'Worst-Case' Case Study
The job of marketers and advertisers has become exponentially harder with the current economy. Which means it's tough to sell anything – even truly great products that offer a lot of utility. So, to prove how our tools can help, we've applied them to a product with no utility at all. If we can show how they might help sell a stick, think what they could do for your brand. Click on the circles below to learn how each of our tools can help make just about any brand famous...even 'Pet Stick.'
Click on the circles to learn about the campaign.
New keywords, new ideas and new customers
You're already bidding on the obvious keywords: "pet," "stick," "pet stick," and the like, but you want to find additional words that will attract additional customers. So you use Google's Search-based Keyword Tool to uncover hundreds more terms you never considered, including a few gems with low suggested bid prices. You also spot the term "virtual pets," which sparks a few ideas for some non-traditional Pet Stick marketing. Other terms, like "pet insurance" and "pet supplies," also get you thinking...it's complicated owning a real pet. Why not test some ads on these terms that position Pet Stick as the fun and easy alternative to real pets?
- Color:
- Strategy
- Creative
- Media
- Optimization
- Size:
- Low impact
- High impact