Mobile Ads
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Go Mobile!
Mobile devices are more capable than ever, creating new ways for marketers to engage with users one-on-one and on-the-go. Read tips
With AdWords, you can easily expand your reach to customers who are on-the-go. Audiences are increasingly stepping away from their desktop computer and searching and browsing the web from their phone. Mobile advertising with Google is a low-cost way to reach these customers. You can simply extend your existing desktop-targeted AdWords campaigns or create a unique, mobile-specific campaign. Begin testing and learn how this growing advertising opportunity can fit into your marketing plans.
- Target multiple devices. Your desktop-targeted campaign can be extended to reach high-end phones like the iPhone or G1, or you can create campaigns formatted for standard mobile phones.
- Reach mobile searchers and the mobile web. Your campaigns can reach mobile searchers with text ads as well as mobile website visitors with text and display ads.
- Bid for clicks or for calls. We'll let you pay only for the calls to your business generated by your ads. If it's clicks to your mobile site you want, you can pay for those as well.
Plan your mobile campaign with the right keywords, budgets and bids.
- Explore the mobile search ads opportunity using the mobile campaign Keyword Tool.
- See how high-end mobile device users (such as G1 or iPhone owners) are finding your site with Google Analytics.
Target your ads to the right people, at the right time.
- Target specific searches on mobile phones with keyword targeting.
- Automatically reach readers of specific mobile web pages written about specific concepts with contextual targeting.
- Target desktop computer campaigns to iPhones, T-Mobile G1s and other high-end mobile devices with full Internet browsers.
- Target ads for your mobile website to only compatible devices.
- Target specific carriers with advanced carrier targeting.
- Set your campaigns to appear only during certain times with ad scheduling.
Create a great ad made just for mobile phones.
- Easily create mobile text ads with our Ad Creation Wizard.
- Add mobile-ready image ads to run across our network of mobile web sites.
Bid and pay only what it's worth to you.
- Bid what you're willing to pay per click with CPC pricing.
- Bid for telephone calls to your business.
Maximize your ROI by improving the performance of your ads.
- Know your mobile ad performance and placements using AdWords Report Center.
- Add after-the-click ROI reporting with Conversion Tracking.
- Color:
- Strategy
- Creative
- Media
- Optimization