Ad Traffic Quality Resource Center

Help Center

Find detailed answers to your questions about click fraud.

Multimedia Demos

Watch our multimedia demos to learn about click fraud, Google's protection strategies, and ways you can check for undetected invalid activity in your ads.

• Google's Invalid Clicks Policy

  Learn the definition of invalid clicks and how Google monitors invalid clicks on AdWords ads.

• Identifying Invalid Clicks

  Learn possible reasons that traffic may increase, and why high click volume doesn't necessarily indicate invalid click activity.

Invalid Clicks FAQs

We have a set of frequently asked questions that can help you learn about and protect yourself from click fraud. Here are some of our most popular:

• How does Google detect invalid clicks?
• How will Google credit my account for invalid clicks?
• What can I do to help monitor or prevent invalid clicks on my ad?

Browse our other invalid click FAQs.

Visit the AdWords Help Center for more information about our advertising program.