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Ad Traffic Quality Resource Center
Technical Talk
Stay up-to-date on the latest news about click fraud.
Learn how to Track your Clicks
AdWords Click Tracking
A short presentation explaining how to track clicks on your ads.
Download PDF.
Articles
The Anatomy of Clickbot.A
Neil Daswani and the Google Ad Traffic Quality team collaborated with other experts on a case study of the Clickbot.A botnet's low-noise click fraud attack against syndicated search engines.
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Crimeware: Online Advertising Fraud
Google engineer Neil Daswani and other experts contributed a chapter to the book Crimeware: Understanding New Attacks and Defenses, edited by Markus Jakobsson and Zulfikar Ramzan, in which they discuss the types of fraud leveraged against online advertisers, including click bots, and the countermeasures affected by advertising programs.
Download the chapter » [PDF]
How Fictitious Clicks Occur in Third-Party Click Fraud Audit Reports
The Google Ad Traffic Quality team investigates the methods employed by third-party click fraud auditing firms that causes them to report fictitious clicks on AdWords ads.
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Presentations
Google participates in Stanford AdFraud 2007 Workshop
Dr. Kourosh Gharachorloo, who leads Google's Ad Traffic Quality engineering team, presented the opening talk at the workshop. Kourosh's talk focused primarily on the economics of online advertising and click fraud.
Blogs
Google Blogs
The Inside AdWords blog is the official source for information about AdWords.
- What's new in the world of invalid clicks
- A new case study on botnet-based click fraud
- Meet the Click Quality team
The Google blog provides insights from employees into Google's products and technology.
Personal Blogs
Shuman Ghosemajumder is the owner of shumans.com, his personal website on business, media, and technology. Shuman is business product manager for Trust & Safety at Google, where he manages product strategies to protect advertisers, partners, and users.
- Fair Isaac Says They Find Less Click Fraud Than Headlines Report
- Advertiser Requests on Invalid Clicks
- Structure of a Click Fraud Botnet
Matt Cutts is the owner of www.mattcutts.com/blog/, his personal blog on webmasters and SEO. Matt has been a Google software engineer since 2000 and is the head of Google's Webspam team.