Content Network: Reach your customers, wherever they are on the web

When you advertise on the content network, robust and powerful targeting gets your message in front of your audience at the right time and place. This makes it easy for you to find and capture potential customers.

We do the targeting for you

With contextual targeting, Google automatically targets your ads to the most relevant sites and page placements based on a given page's content and your chosen keywords. Your ads will be eligible to show on popular news sites, blogs, entertainment pages, industry publications and social networks sites where we can match them with user interests, and wherever else your users are spending their time. Learn more about contextual targeting.

Choose your own placements

With placement targeting, you select the sites and ad placements on specific web pages where you'd like your ads to appear. In addition to the types of sites mentioned above, you can place your ads in online feeds, games, and videos. You can also select sites by category or target specific user interest segments. Learn more about placement targeting.

Do both

Use both targeting options for the most effective audience exposure available. Learn more.

• Run a campaign that targets relevant pages across the entire network, with the ability to adjust ad exposure on specific sites based on performance.
• Target specific sites and only show your ad next to relevant web content on each site. For example, if you sell tennis rackets, you can mix targeting to include news sites and place your ad only on pages within those sites with content about tennis.

Automatic Review Processes

To ensure your ads don't appear next to inappropriate content, we employ extensive automated and manual review processes for partner sites in our network.

Additional targeting controls