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Content Network: Measuring results
"We've seen a 150% increase in clicks on the content network." Read more.
When you advertise on the content network, you get full transparency into your ad performance so you can make informed decisions about what is and isn't working.
Full Transparency
The robust reporting in AdWords shows you where your ad ran on the content network - from keywords, URLs, impressions, and clicks, to conversions and cost-per-acquisition data at the site level. On some sites, you can also get user demographics reporting. You can use this information to make smarter advertising decisions, like allocating more of your budget to sites and audiences with better performance.
Tools to Help You Succeed
Google's free conversion tracking lets you measure conversions, such as sales, leads, or sign ups that result from your ads.
Google Analytics is a free tool that helps you track conversions and maximize your website's return on investment. It allows you to measure visits and bounce rates on your website, analyze your website traffic, and create custom reports to help you understand how you can make your site more effective. It integrates seamlessly with your Google AdWords account. Best of all? It's free.