The Conversion Optimizer is an AdWords feature that manages your advertising costs around specific conversion goals.
You no longer have to constantly monitor and adjust your CPC bids. Set your max CPA, and Conversion Optimizer monitors and adjusts your CPC bids based on your CPA goal.
Conversion Optimizer can increase your profit. For example, Bingo Card Creator increased profit margins 150% with the Conversion Optimizer. Learn how it works.
Try the Conversion Optimizer at no cost to you. You can enable it for any campaign that meets the requirements.
"I thought it wasn't possible to get below €0.60 CPA, but Conversion Optimizer managed to cut our costs down to €0.25 per conversion."
- Moritz Daan, CEO Webgamic
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