The Conversion Optimizer: Get Started

1) Sign in to AdWords

2) Install Conversion Tracking

1. Visit https://adwords.google.com/select/ConversionTrackingHome. You can also reach this page by clicking Conversion Tracking at the top of your account's Campaign Management tab.
2. Click Create Your First Actions.
3. Follow the steps provided. We will guide you through the process of receiving your code, placing on your website and completing the set-up.

An important note: Don't remove your conversion tracking code from your website or move it to a different location while running Conversion Optimizer, as it may interfere with your campaign's performance.

3) Enable Conversion Optimizer

1. Sign in to your AdWords account.
2. Select the checkbox next to the appropriate campaign or campaigns (remember, to qualify they must have had 15 conversions over 30 days).
3. Click Edit Settings.
   
4. Find the Networks and Bidding section of the page. Click Change Bidding Strategy. This takes you to the bidding page.
   
5. On the Bidding Strategy page, select the radio button next to Conversion Optimizer. Click Save and Continue.
   
6. The system will then ask if you'd like to start with the recommended bid or create a custom bid. For most advertisers, it is a good idea to start with the recommended bid and then tweak the bid up or down to find the ideal level.
   
7. Click Save Changes. Conversion Optimizer is now on. (Note: On the main campaign page, you will see a Max CPA column that has replaced the Max CPC column)
   

   1. Confirmation that Conversion Optimizer is enabled appears on Ad Group page
   2. Max CPC column replaced by Max CPA
   3. Edit your CPA bid at any time by clicking "Edit Bids"

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