The Conversion Optimizer
The Conversion Optimizer
Who is eligible? Anyone managing a campaign with at least 30 conversions in the last 30 days
Bid with a maximum cost per acquisition (Max CPA) but still pay per click
Increase your AdWords conversions and decrease cost per acquisition. On average, campaigns adopting the Conversion Optimizer achieve a 21% increase in conversions while decreasing their CPA by 14%*
Spend less time managing bids manually
Use it within your AdWords account — at no extra charge.
*This analysis compares the performance of Conversion Optimizer campaigns with a control set of campaigns and represents the average impact of Conversion Optimizer. The actual impact will vary from campaign to campaign (and a small number of advertisers could conceivably perform better without Conversion Optimizer).
