Stay in control of how much you pay.
Choose either CPC (cost-per-click) or CPM (cost-per-impression) pricing for your display ads. If you choose CPC pricing, you can manage your own bids with manual bidding, let the Budget Optimizer bid for you, or use the Conversion Optimizer to help improve your cost per conversion.
Pay only when someone clicks on your ad with CPC bidding.
With cost-per-click (CPC) bidding, you only pay when your display ad receives a click. This bidding option is great if you're looking to drive traffic to your web site or online store. Learn more.
Focus on brand and exposure with CPM bidding.
With cost-per-thousand-impressions (CPM) bidding, you pay for whenever your display ad is shown. You pay the same amount whether users click on your ad or not.
This bidding option is appropriate if you're looking for brand name visibility with potential customers. It's also great if you're familiar with traditional ad industry metrics. Learn more.
Use the Conversion Optimizer to Improve Your ROI!
The AdWords Conversion Optimizer is a bidding feature that let's you use your conversion tracking data to get you more conversions at a lower cost. It automatically considers your conversion rate on individual content network sites, in addition to many other factors, and adjusts your ad's placement according to the likelihood a conversion will occur each time your ad shows.
You can use the Conversion Optimizer to help get the most out of your newly created display ads, as well as with your existing text ads. Learn more about the Conversion Optimizer