Google AdWords

Display Ads 101

Find out how your ads are performing on different sites.

The Placement Performance Report (PPR) is an AdWords report that provides site-by-site performance metrics for your ads across the Google Content Network. View performance metrics like clicks, impressions, cost, and conversions.

Analyze your results, and optimize!

The data from the PPR and Campaign Summary page provide data that can help you make decisions on how to improve your campaign's ROI. You can also discover high-value placements to target more aggressively and identify low-value sites that require optimization or exclusion. Learn more about tracking performance.