Google AdWords

Display Ads 101

Sign into your AdWords account

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Choose where you'd like to add your new display ad

From Campaign Management, click on the appropriate link to create a Keyword Targeted or Placement Targeted campaign. Already have one you'd like to use? Skip to the next step.

Choose one of two methods to effectively reach your audience

Contextual targeting

We'll automatically show your ads to potential customers based on the content they're viewing. Just provide themed keywords, and we'll do the rest. Learn more.

Placement targeting

Target specific sites to tell us where you'd like your ads to appear. Choose from a variety of content categories, including large, popular sites and smaller sites catering to niche audiences. Learn more.