Gadget Ads Home
Overview
Developing Your Ad
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Google
Gadgets
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Feature Overview
Hosting & Caching | Pricing |
Video & Feeds | Development |
Maps | Commerce | Tracking & Reporting
Hosting & Caching
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Host your ad anywhere
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Host your content anywhere, and Google's caching infrastructure will allow
you to serve at scale.
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Caching of creative
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Regardless of where it is hosted, Google will fetch a copy of your gadget ad
every 1-2 hours and cache it on our servers. This reduces the impact on your
web servers and avoids incurring bandwidth charges.
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Custom refreshing
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To be sure your gadget ad has the latest data, you can force a refresh at an
interval you specify.
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Pricing
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Standard AdWords model
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Gadget ads run on the Google content network and are priced by CPM or CPC
based on our auction model. Target by site, category, demographic, geographic
location, and much more.
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No serving or hosting costs
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Serve your gadget ad on thousands of sites with absolutely no serving or
hosting fees.
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No creative fees
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There are no per-campaign charges to use gadget ads. Moreover, because gadget
ads are just simple HTML gadgets, development costs are typically lower than
other rich media formats.
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Free traffic on iGoogle
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Extend your campaign on iGoogle with free inclusion of your gadget in the
directory.
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Video & Feeds
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Free YouTube hosting
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Hosting videos on YouTube ensures that you will be able to handle the traffic
and load coming from your gadget ad.
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Branded players
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Use your own Flash player to playback videos hosted on YouTube.
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RSS
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Utilizing feeds are an easy way to keep the content of your gadget ad timely
and relevant.
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Trusted hosts
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Hosting your video elsewhere? Ask about our list of approved content delivery
networks (CDNs) that can handle your campaign.
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Development
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Flash & AJAX
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Develop your creatives with full support in either HTML/JavaScript or Flash
in any standard IAB ad size format. Standard development tools work with
gadget ads - developers can build gadget ads in less than one hour using our
tutorial.
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Google Gadget Ad Editor
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Use our online tool to preview, edit and validate your gadget ad in real
time.
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Dedicated support
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Dedicated engineering and customer support are available to answer your
questions free of charge on our Google Group.
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Full or self service
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Reach out to your agency or the Developer
Directory for support in building your gadget ad.
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Open platform
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Gadget ads work with any web API or code library, including products from
Amazon, eBay and Microsoft.
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Maps
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Google Maps
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Full Google Maps API support is available for your gadget ad with multiple
views and directions.
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Live traffic
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Live traffic overlays are available for specific geographies.
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Commerce
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Checkout integration
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Checkout merchants can integrate portions of the purchase process within the
gadget ad itself.
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Product data feeds
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Full support for product feeds including real-time inventory search engines.
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Tracking & Reporting
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Interaction tracking
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Select from dozens of interactions to track usage within your gadget ad.
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Detailed interaction reports
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Detailed reporting of interactions are available in the Reports Center.
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Click tracking supported
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Gadget ads can also provide click tracking reports in addition to measuring
interactions.
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