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Success Stories
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A Mighty Heart
"Our gadget ad became the template for all rich media units in the
campaign as its functionality and performance was much higher than
other rich media ads."
- Bladimiar Norman, Head of Interactive Marketing, Paramount Vantage
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Honda
Rich media functionality in the gadget ad is very capable, but its
greatest value was portability - letting people take a part of the
Civic Tour with them. Greater interaction with all content occurred
after users added the gadget to their iGoogle pages.
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Sierra Mist
Developed a gadget ad with amusing video ad footage. The creative
helped bolster the connection between summer, fun, and the Lemon
Squeeze brand from Sierra Mist (Pepsi).
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Kickin' It Old Skool (Yari Films)
"The Google Gadget Ad solution provided the most engaging and most
efficient ad unit by far, reaching the ideal target audiences using
creative that featured portable, regularly-changing content."
- Eric Druckenmiller, Media Director, Deep Focus
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Six Flags
"Overall our teams were very excited about the opportunity: media,
account, creative, and client. The gadget ad definitely delivered
strong reach against teens and the interaction rate was high. Also the
ability to add to homepages was another aspect to help gain frequency
against those brand loyalists."
- Andre Woolery, Media Supervisor, Neo@Ogilvy
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Austrian Airlines
"Gadget ads are another very interesting Google online marketing tool.
It makes it possible for the advertiser to gain many impressions which
can have a strong brand impact at relatively low cost."
- Karl Hollriegl, Interactive Sales Department
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Hotel.de
"A high level of engagement with the brand leads to brand enhancement,
increased attention from consumers and targeted communication with
clients"
- Lutz Danhof, Team Leader Online Marketing
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lastminute.de
"Using Gadget Ads has led to additional conversions at a significantly
lower CPO. That's why we will definitely consider using Gadget Ads
within the Content Network in the future."
- Bettina Feil, Marketing Manager
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Creditplus
"We see Gadget Ads as a beneficial addition to existing ads formats on
the Google Content Network."
- Stefan Wiedermann, CreditPlus Bank AG
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TUI
"TUI was delighted with high click-through rates", according to their
agency, RMSarcar.
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Sony Ericsson
"Audiences are sometimes unwilling to click through ads. With the
gadget ad you avoid the annoying process of clicking through from an ad
to another website, only for you to have to then find your way back to
the webpage you started from. The gadget ad is just like a website
within a website.".
- Liza Wostmann, Account Director, dare
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Peugeot
"The gadget ads gave us all the visual and audio possibilities of a
website, delivered directly to our target audience."
- Helen Clarke, National Media Manager, Peugeot
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Coca-Cola
"A factor in the campaign's success was its relationship with iGoogle.
The gadget ads could be added to users' iGoogle homepages and
customised to their specific styles and tastes. This capability offered
massive appeal to our target market."
- Karolin Madel, Account Director, AKQA
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