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AustrianAirlines.de
Concept: Website Extension
Situation Profile
- Austrian Airlines planned to promote the flight search feature of their site through Google Gadget Ads.
- They enlisted the services of a leading web marketing company, Global Media, to provide the creative execution.
Campaign Marketing Objectives
- Drive ticket sales
- To allow users to easily search for hotel rooms while visiting travel-related websites
Campaign Strategy
Targeted Reach at Scale
- Boost awareness of Austrian Airlines and promote online engagement
Interactive New Format
- Provided potential customers with a way to search for flights, similar to the functionality available on the Austrian Airlines website.
More success stories » |
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"Gadget ads are another very interesting Google online marketing tool. It makes it possible for the advertiser to gain many impressions which can have a strong brand impact at relatively low cost."
Karl Höllriegl, Austrian Airlines
Interactive Sales Department
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