Creditplus

Concept: Website Extension

Situation Profile

• Creditplus is a German bank spezialised in consumer credits.
• The Creditplus gadget ad enabled people looking for a loan to calculate their monthly repayments.

Campaign Marketing Objectives

• To raise awareness of Creditplus services through an innovative ad format.
• To make some of the functionality of the Creditplus website available for users to access through a Gadget Ad.

Campaign Strategy

• Employed contextual targeting within the Google content network to reach users browsing websites with a financial theme.

Interactive New Format

• Provided potential customers with a loan calculator, without the user having to leave the website they were visiting.

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