Hotel.de

Concept: Website Extension

Situation Profile

• Hotel.de provides a comprehensive internet-based hotel reservation service.
• The Hotel.de gadget ad enabled potential customers to search for rooms across 210,000 hotels worldwide.

Campaign Marketing Objectives

• Increase the number of online hotel reservations.
• To allow users to easily search for hotel rooms while visiting travel-related websites

Campaign Strategy

• Targeted Reach at Scale
  Employed contextual and site targeting within the Google content network to reach the right audience.
  
  
• Interactive New Format
  Provided potential customers with a way to search for hotels, similar to the functionality available on the Hotel.de website.

More success stories »