lastminute.de

Concept: Website Extension

Situation Profile

• lastminute.de is the pioneer in the german online travel market with over 20MM offers on their website.
• Their gadget ad enabled potential customers to search in their broad range of discounted travel offers.

Campaign Marketing Objectives

• Increase the number of online hotel and flight bookings through a direct response campaign.
• To make some of the functionality of the lastminute.de website available for users to access through a gadget ad.

Campaign Strategy

Targeted Reach at Scale
• Employed contextual targeting within the Google content network to reach users browsing websites with a travel theme.

Interactive New Format

• Provided potential customers with a way to search in their broad range of travel offers, similar to the functionality available on the lastminute.de website.

More success stories »