TUI

Concept: Website Extension

Situation Profile

• TUI is the largest tourism and services group in the world.
• The TUI Gadget Ad showcased the price of package holidays to destinations such as Lanzarote.

Campaign Marketing Objectives

• To raise awareness of the TUI brand through an innovative ad format.
• To enable TUI to dynamically update the creative to showcase the best prices available during the holidays.

Campaign Strategy

• Employed contextual targeting within the Google content network to reach users browsing websites with a travel theme.

Interactive New Format

• Provided holiday seekers with information about holiday prices to popular destinations.

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