Want to get more out of your mobile campaigns? By separating your mobile campaigns from your desktop campaigns you can achieve better mobile performance. Research shows that mobile-only campaigns help drive an 11.5% average increase in mobile clickthrough rates compared to campaigns that combine mobile and desktop ads.

Benefits of Mobile-only Campaigns

  • Bids and budgets: With a separate budget for mobile you can bid more aggressively to help get your ads in the top position. This is even more important on mobile where there are fewer ad spots.
  • Keywords: Optimize for keywords that perform best on mobile without impacting your online desktop campaigns.
  • Ads: Tailor your ad text with a mobile specific call to action, such as "Request a quote from your phone,” that will appeal to mobile users.
  • Made for mobile features: Take better advantage of mobile specific features such as click-to-call and location aware ads.

To build a mobile-only campaign, simply create an AdWords campaign that targets only mobile devices with full Internet browsers and is separate from your campaigns that target desktop and laptop computers. You can use AdWords Editor to duplicate your existing campaigns or create a new mobile-specific campaign directly in your AdWords account.

Getting Started Resources