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Lessons Catalog
Lesson 5c: Reports
Additional Reports Features
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Objectives: Learn how to download and save reports and edit report templates, and get some basic report troubleshooting tips.
Under the Reports tab in your AdWords account, you'll see a link for the Report Center. Click on this link to view your reports.
In the Report Center, you'll find links to your most recently created reports, under the header Saved Templates as well as your scheduled reports and any on-demand reports you saved as templates.
The Last 15 Reports section presents the last 15 reports you've created, along with the date range they covered, the dates they were requested, and their status (usually Completed). To view a report in this section, click on the report name.
An important note: Once you create more than 15 reports, the system will automatically delete your oldest report whenever a new one arrives. If you have scheduled a daily report, for instance, the oldest report will be deleted each day to make room for the new one. You can also delete reports you no longer want saved on this list by clicking the Delete link on the far right of the report name line.
Within the Saved Templates section, you can see all scheduled and on-demand reports saved as templates when you created them. The table tells you the date range for each, the time when each scheduled report will run next, and whether you're receiving the report by email. You can run either an on-demand report or a scheduled report by clicking the link marked Create Report.
You can also edit any of these saved templates by clicking the Edit this template link. This will open up the template in the Edit Template page, which is similar to the Create Report page that you used to create the original report upon which you based the template. Here, you can revise your saved template by reassigning report values for Report Type, Date Range, View and Campaigns and Ad Groups. And you can further customize your new report by resetting the columns and filters within the Advanced Options section.
Once you have edited your template, you can choose to rename the template, schedule reports for automatic delivery, assign an email address or addresses for notification, and select a format for report delivery. Then just click Save Template and you're all done creating a new report from your saved template.
To permanently delete a report template at any time, click the Delete link.
You can receive an email notification of a completed report, or receive the report itself via email in one of five formats that you can specify when you create your report.
Check the box next to the statement Whenever the report runs, send email to: when creating the report and then type into the text box the email address or addresses to which you want notification sent when the report is finished. For multiple email recipients, separate each email address with a comma. If you schedule the report to run regularly, you'll be notified each time the report runs.
By checking the box for with report attached as: you also can choose to have your report sent as an email attachment. Select your preferred report format from the pull-down menu: csv (for excel), .csv, .tsv, .xml, and .html
Please note that files will be emailed in a zip, or compressed, format. Compressed reports must be less than 2 megabytes in order for the report to be sent via email. If the file is larger than 2 megabytes, you will receive an email notification asking you to retrieve your report from the Report Center.
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