Getting Your Conversion Tracking Code - Google AdWords Learning Center

There are two important options to consider while setting up conversion tracking: the security level of the HTML code you would like to implement, and the language you want to use for your Google Site Stats link and corresponding informational page. The choice of 'http://' or 'https://' conversion tracking code is determined by the security level of your conversion page. Most shopping carts will use the more secure 'https://' option, and you can easily determine your own needs by examining the address bar in your web browser when you access your conversion page. If in doubt, use the more secure 'https://' since it will have no negative effects on your website.

Your choice of language will affect which Google Site Stats link is displayed on your conversion page. It will also give your users information about conversion tracking in a language appropriate for the majority of your site's visitors.

Adding the code to your website is a simple cut-and-paste procedure. Make sure that you copy all of the code from within your account and that when adding the code to your website it is completely within the HTML <BODY> </BODY> tags, as shown here:

[Purchase Conversion Default: Sample code snippet only - DO NOT USE]

The conversion tracking code snippet will show a visible Google Site Stats text block on your website's user-facing confirmation pages to indicate that a conversion has been completed. This text will only appear to users who have been referred to your site by Google.

You should check your conversion reports to ensure that the conversion has recorded correctly. The Site Stats text link is an important feature of the program. It lets users know that you're tracking their purchase, and gives them a link to more information about Google conversion tracking.

If you can't see the Site Stats link, verify that the conversion code has been added to your webpage with no additional line breaks (compare your page to the conversion code available within your account). Some HTML editing programs will insert line breaks into the conversion code for the lines that are long enough to have wrapped to a second line in your account. The conversion tracking code should not have any line breaks inside of the '<' and '>', unless there is a ';' at the end of the line.

You can verify if the code is working by waiting for a conversion to occur or completing a test conversion yourself. If you know that a conversion has occurred on your site from an AdWords ad, check the conversion column in your reports to see that the conversion registered. Please note that updates to your account reports may take up to 24 hours.

You can also run through the process yourself by searching on Google, clicking on one of your ads and completing a conversion on your site. However, this method costs you an ad click, so we recommend that you wait for a conversion to occur.