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Lesson 5b: Ad Visibility and Troubleshooting

• Email Verification
• Billing Information
• Declined Payment
• Quiz

• Campaign Status
• Daily Budget Settings
• Ads Targeted Outside Your Region
• Campaign Negative Keywords
• The Google Network
• Quiz

• CPC or CPM Bid and Daily Budget
• Ad Group Status
• Ad Approval Status
• Adult Content
• Missing Keyword, Placement or Ad Text
• Quiz

Keyword- and Placement-Specific Issues
• Keyword or Placement Bids
• Keyword Status
• Increasing Your CPC Bid to the Minimum Bid
• Quiz

 		   
Keyword- and Placement-Specific Issues « Previous Topic       Next Topic  »

Objective: Learn how to identify and correct issues with your keywords or placements that may prevent your ads from showing.

Keyword or Placement Bids Back to Top

If you have chosen to specify values for your keywords or placements, remember to make sure that the CPC or CPM values don't exceed your campaign's daily budget.

Keyword Status Back to Top

Your ad will not show for keywords that are disapproved, deleted, or inactive for search. However, inactive for search keywords can still trigger ads to appear on the content network. You can see the status of a keyword in the Status column on your Ad Group Details page.

  • Disapproved keywords: Refer to the disapproval email you received for instructions on how to re-enable a disapproved keyword. Or, visit the Editorial Guidelines page or the Content Policy page.

  • Deleted keywords: Re-add the deleted keyword to your ad group to re-enable it. If you delete a keyword and add it back to your account in any other format or any other location (another ad group, for instance) our system takes the keyword's account-wide performance into consideration. A poor performer can affect an entire ad group or campaign. For this reason, we recommend you regularly review your account's performance and either optimize your keyword or increase its CPC bid to the minimum bid.

  • Inactive for search keywords: To enable a keyword that is inactive for search, visit the Keyword Analysis page for recommendations. Often, a keyword is inactive due to its Quality Score or a low minimum bid. The Keyword Analysis page will outline any problems and provide steps to help you get the keyword running again.

    To launch the Keyword Analysis page, first point your cursor over the magnifying glass icon beside any keyword in your account. A help bubble appears, which gives you a snapshot of your keyword’s Quality Score and whether or not your keyword is triggering ads. Then, click one of the ‘Details and recommendations’ links to access the Keyword Analysis page or the Ads Diagnostic Tool.

Increasing Your CPC Bid to the Minimum Bid Back to Top

If your keyword is marked inactive for search, we'll list the minimum bid in the Status column on the Keywords tab in your Ad Group Details page. To increase your keyword's CPC bid to the recommended bid:

  1. Sign in to your account at https://adwords.google.com.
  2. Click the campaign you'd like to review in your Campaign Summary page.
  3. Click the appropriate ad group.
  4. Select the Keywords tab.
  5. Click the Increase quality or bid to activate link that appears below inactive for search in the Status column.
  6. Enter the new CPC bid (which should be the same as or greater than the required minimum bid listed), and click Submit.
If you've set the CPC bid at the ad group level, your remaining keywords default to an ad group CPC bid.

Increasing CPC bids for campaign-wide keywords

You can also increase your CPC bids to the minimum bid for keywords across all or selected campaigns using AdWords Editor, our free, downloadable campaign management application. To learn more, visit the AdWords Editor website.
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