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Lessons Catalog
Lesson 4e: Advanced Conversion Tracking
Introduction to Advanced Conversion Tracking
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Objectives: Understand the functions of advanced conversion tracking options.
The advanced conversion tracking option enables you to select different values for each transaction type. You can even track dynamic values that change for each transaction (also called 'dynamic variables'); for example, total purchase amounts.
To select advanced conversion tracking options and obtain your modified code, set up conversion tracking and click Advanced option to the right of each conversion type. You can set up conversion tracking by clicking the Conversion Tracking link, located beneath the Campaign Management tab in your account.
AdWords provides four types of conversions that you can define. These should cover the majority of conversions you'll want to track. These are: Purchase/sale, Leads, Sign-ups, and Page Views. You can also create your own conversion type using the Other label.
- The Purchase/Sale label helps online commerce sites track purchases and sales.
- The Leads label tracks how many users reached a point in your website at which they have contacted your company, such as completing a 'request more information' form on your website.
- The Sign-ups label can track how many users elected to subscribe to a newsletter or to download a white paper.
- The Page views label enables you to track when a visitor navigates to a specific page that you think is valuable.
- The Other label enables you to define your own conversion type.
The transaction types are just labels; you're not restricted to tracking only these types of transactions. Transaction labels can be assigned to any conversion page you would like to track.
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