The Basic Google Sales Pitch - Google AdWords Learning Center

Learn how to explain how to get started with the AdWords program, how Google advertising can drive profits, and what steps constitute a successful sale.

Here's an example of how AdWords ads can pay for themselves and eventually lead to increasing returns:

Your client invests US$1,000 in AdWords ads with a US$1 maximum CPC. Because your client only pays for ad clicks, he or she is assured of receiving at least 1,000 clicks (with the AdWords Discounter, your client may receive substantially more clicks at a lower CPC).

If 10% of these clicks result in sales, your client would have made 100 sales. If the average sale amount is one hundred dollars, your client's initial US$1000 investment will have returned US$10,000 in sales. In these cases, your client should advertise on a larger scale and reinvest the profits into his or her AdWords budget, which can increase potential profits even more.

You can design a profitable AdWords program for your clients in four simple steps:

Identify your client's advertising goals, then create relevant keywords and ads for each of these goals.
Run 'pilot' campaigns to test the ads and keywords.
Set up the AdWords conversion tracking tool and reporting tools to analyze the performance of your client's ads.
Modify and test your client's campaign until you reach a desired ROI. Retain only the most successful ads.

Here's a sample timeline of events that should occur as you and your client plan to start using AdWords:


Action Item	Owner	Completion Date

1. Identify client and opportunity with Google.	You	Day 1

2. Define marketing objectives, metrics, and budget.	You & Client	Day 7

3. Deliver a written proposal, including sample ads, keywords, and daily budget options.	You	Day 14

4. Client approval and sign-off.	Client	Day 21

5. Launch, monitor, & modify campaigns to meet objectives.	You	Day 28

6. Report findings regularly to your client, and expand and refine their campaigns to increase their ROI	You	On-going