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Objective: Learn how to use the Ads Diagnostic Tool to troubleshoot your ads.
The Ads Diagnostic Tool:
- Reports whether an ad is appearing on the first page of Google search results
- Identifies why a particular ad or group of ads may not be showing
- Determines why a particular keyword may not be triggering ads to appear
- Provides recommendations for increasing ad rank or ad display
This tool reports data for Google search results only and not for ads that show on the content network or other sites in the search network.
With the Ads Diagnostic Tool, you can search for ads that might not be showing for a particular search term or on a specific webpage.
You can access Ads Diagnostic Tool results in two ways.
Ad Group Details page
To get a quick summary of your keyword performance for a particular ad group, follow these steps:
- Sign in to your AdWords account at https://adwords.google.com.
- Click the campaign that contains the ad group you want to view.
- Click the appropriate ad group.
- Select the Keywords tab.
- Point your mouse at the magnifying glass icon next to any keyword in your ad group. A help bubble will appear with information about your keyword. If your ad isn't showing, click the link for more information.
Note that the quick summary gives a snapshot analysis of your ad performance based on the location and language targeting selections for the associated campaign. If your campaign targets multiple locations or languages, the Ads Diagnostic Tool selects just one language and location combination. For a comprehensive analysis, use the Tools page described below.
Tools page
For more in-depth information about your keywords, follow these steps:
- Sign in to your AdWords account at https://adwords.google.com.
- Click Tools beneath the Campaign Management tab.
- Click Ads Diagnostic Tool.
- Enter information for either Option 1 or Option 2:
- Option 1 (Search Terms and Parameters): Use this option if you're concerned about all ads within your account that should be appearing for a specific search term on Google. Specify the keyword query, the Google domain, the display language, safe search setting, and user location.
- Option 2 (Search Results Page URL): Use this option if you're concerned about a particular Google search results page that you believe should be showing one of your ads. Copy and paste the URL from the address bar on the search results page where your ad should be showing.
- Click Continue when you are finished.
The ad preview page is a companion to the Ads Diagnostic Tool. It lets you perform a test search to see how your ads and search results would appear on a regular Google search results page without accruing extra impressions.
To perform a test search, follow these steps:
- Go to www.google.com/adpreview.
- Enter your search term. Click Go or hit Enter on your keyboard.
- The search results and ads appear as they would on Google, except the links on the preview page aren't clickable.
You can also use the ad preview page to see if your ad is appearing in other geographical locations.
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