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Lessons Catalog
Lesson 7c: Troubleshooting Tools
Disapproved Ads Tool
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Objective: Learn how to use the Disapproved Ads Tool to find useful information about any ads in your account that have been disapproved.
The Disapproved Ads Tool shows all ads in your account that have been disapproved. You can view the disapproved ad, its location, the reason for disapproval, suggestions for improving your ad, and the date your ad was disapproved.
Additional notes about the tool:
- Advertisers still receive emails regarding any disapproved ads, unless they opt out of email notifications.
- At this time, the tool doesn't reflect the status of approved or pending ads, or keywords for your account.
Access the Disapproved Ads tool by following the steps below:
- Log into your AdWords account at adwords.google.com
- Click 'Tools' on the Campaign Management tab.
- Click Disapproved Ads under the Analyze Your Ad Performance section.
Tips for using the tool:
- Click Details in the Disapproval Reason column to learn more about why your ad was disapproved.
- If your ad belongs to a paused or deleted campaign or ad group, this status will be included in the Campaign or Ad Group columns. In this case, you won't be able to make edits. However, you can click View ad to review the ad text.
- To edit an ad, click the Edit ad link in the far right-hand column. You'll be able to edit your ad from its corresponding ad group; once you save your ad, it will automatically be submitted for review.
- To remove ads from this page (but not actually remove them from your account), use the Ignore function at the top of the table. You can also use the drop-down box to view your disapproved ads: Show all campaigns, Show only active campaigns, Show all but deleted campaigns.
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