Objective: Learn how to view, sort, and search the contents of your account. Become familiar with tools such as Advanced Search, the Keyword Grouper, and Find Duplicate Keywords.

Here are some important symbols, colors, and other visuals you'll see in AdWords Editor:

• Plus (+): added item
• Delta (∆): edited item
• Minus (-): deleted item
• Red circle: error that will prevent posting (such as a potential advertising policy violation or a structural issue, such as a missing daily budget)
• Yellow circle: warning
• Green circle: item that has passed AdWords Editor checks but hasn't been posted
• Pushpin icon: item with a comment (to see all items with comments, go to the View menu > Items with comments)
• Bold: unposted change
• Gray: paused or deleted campaign or ad group
• Strikethrough: deleted item

You can set your preferences to view or to hide deleted items in your account. To change your preferences, go to the Tools menu > Settings. Check or uncheck the appropriate boxes under Hide all deleted and ended items.

To view the contents of deleted or ended campaigns and ad groups, you may need to change your settings to download these items. In the Tools menu > Settings dialog, check the box next to Download deleted and ended campaigns and ad groups. The next time you download your account or click Get Recent Changes, the deleted items will appear in AdWords Editor.

AdWords Editor provides several ways for you to search and filter the information in your ad groups and campaigns:

• Use the Search box above the data view to perform a simple word or number search within your account or a specific campaign or ad group.
• Use the View menu to filter the information that appears on each tab.
• Click Advanced Search to perform a more detailed search for items that meet specific criteria, such as performance statistics or keyword match type. When you use Advanced Search, the results are called a custom view.

To download and view performance statistics such as clickthrough rate, cost, position, and conversion information, select a date range with the View Statistics button in the tool bar. It may take a few moments for the information to download.

Once the download is complete, click through the tabs to see performance statistics for each level of your account. You can control which columns are visible with the column chooser, located at the top right corner of the data view.

The statistics you download will remain in AdWords Editor until you select a new statistics interval or download your account again. You'll receive a warning before your previously downloaded statistics are removed.

Sort information in the data view by clicking on the column headers. For example, to view a list of keywords alphabetically in the data view, click the Keyword column header. Or, to sort your image ads by their dimensions, click the Dimensions column header. Click again to reverse the order.

You can add comments to keywords, placements, ads, ad groups, or campaigns. Comments can be helpful personal reminders, or they can explain your changes when you share your changes with other AdWords Editor users.

To add a comment, follow these steps:

1. In the data view, select the item on which you want to comment.
2. Click Add comment at the bottom of the tab.
3. Type your comment in the text box. (If you collaborate with other people, you may wish to include your initials to distinguish your comments from others.)
4. A red pushpin icon appears to the left of items with comments in the data view. Point your mouse at the pushpin icon to reveal the comment for view.