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Lessons Catalog
Lesson 7d: AdWords Editor
Share and Post Changes
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Objective: Learn how to import, export, and post your account information.
You can export a snapshot of an account, campaign or ad group any time to review or to share with colleagues AdWords Editor offers four export formats, each useful for different purposes. All options are available in the File menu.
Use Export Spreadsheet (CSV) to show your account and changes to someone without AdWords Editor, or if you simply need access to a file with your current account data, including your unposted changes.
Use Export Summary (HTML) to see a clean snapshot of your account with your keywords, placements, and ads together.
Use Export Backup (AEA) to preserve a snapshot of an account, campaign or ad group in AdWords Editor Archive (AEA) format. The snapshot can be imported later to restore the account, campaign or ad group to its present state. To import an archive, go to the File menu > Import Account Snapshot, and open the file.
Use Export Changes for Sharing (AES) to send your edits to other AdWords Editor users for review in the AdWords Editor Share (AES) format. They'll be able to import your changes to AdWords Editor, review your changes, and add comments.
To import a file containing another AdWords Editor user's proposed changes, go to the File menu > Import Account Snapshot.
When you import a share file, the Review Proposed Changes panel appears. The panel contains a key to the highlighted changes in your account: proposed changes are green, unposted local changes are purple, and conflicts between proposed changes and unposted changes are red.
To view only the proposed changes in the data views of each tab, go to the View menu > Proposed changes only. To view only the unposted changes that overlap with the proposed changes, select Unposted changes with proposed changes only.
When you review another AdWords Editor user's proposed changes, you have the option to reject any changes you don't like. Edits that you don't reject will automatically be accepted.
To reject a proposed edit entirely, select the row containing the edit you want to reject, then click Reject Selected Proposals in the tab tool bar. This option is also in the Edit menu. In the case of a new proposed ad group or campaign, this will also reject any of the proposed edits within that ad group or campaign.
To reject aspects of a proposed edit that conflict with your own unposted local changes, select the row containing the edit you want to reject. Go to the Edit menu > Reject Selected Conflicting Proposals.
If instead you want to revert your unposted change in the selected row and keep the proposed change, simply click Revert Selected Changes in the tab tool bar.
Once you've reviewed the proposed changes, you can take the following actions to clear away the merge panel and signal that the merge is finished:
- Click Keep Proposed Changes to accept all proposals that you haven't explicitly rejected.
- Click Reject Proposed Changes to clear away every proposed change. This action won't affect any edits you've made since importing the proposal.
At this stage, you can either post the edits to the account, or export and share with another AdWords Editor user.
With the Check Changes feature, AdWords Editor reviews your changes before they're posted to your account, helping to ensure the changes comply with AdWords policies. To check your changes, follow these steps:
- Click Check Changes on the tool bar.
- Review the count of changes that will be checked.
- Click Show Details to view information for each campaign.
- Click Check Changes to proceed with the editorial checks.
AdWords Editor will review the changes, and return the count of those keywords and text ads that pass checks, and those that do not.
Items that fail checks will display a red circle with an exclamation mark to their left in the data view. To see specific errors, navigate to the keywords or text ads and select them in the data view. A red box below the data view will show explanations of violations as well as suggestions for how to fix them.
AdWords Editor displays red and yellow splats (circles) when it detects issues that may prevent your campaigns from posting properly, such as editorial issues or missing maximum cost-per-click (CPC) values. To review errors and warnings for your changes, follow these steps:
- Go to the View menu > Errors and warnings only, Errors only, or Warnings only.
- The items that match your selection will appear in the data view. Click on the tabs to see the errors for keywords, ads, etc.
- To see details for a specific error or warning, select the item in the data view. An explanation of the error will appear in the edit panel.
- To return to the normal view, go to the View menu > All.
To post your changes to your AdWords account, follow these steps:
- Click Post Changes in the tool bar.
- You'll see a summary of the changes that will be posted to AdWords.
- Click Post to upload your changes, or click Cancel to cancel the post.
- If you click Post, you'll see a detailed summary, by campaign, of the progress of your post. (If you wish, keep a record of your post by copying this report into a separate document.)
- If you need to pause while your changes are posting, click Pause in the posting dialog. Then click Resume Post when you're ready to begin.
- Click Close when the post is complete.
After you post your changes, you'll see a report of the success of the post. If AdWords Editor isn't able to post your changes, you'll see a summary of the errors. Any campaigns and ad groups containing changes that didn't post successfully will remain in bold type.
The changes you've made through AdWords Editor will be reflected in your account immediately. However, as with any changes to your account, there may be a slight delay before the changes are reflected on the Google Network.
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