Objective: Learn how to add campaign negative keywords to your account.

About the Tool

Negative keywords prevent your ads from appearing whenever a user includes a certain term in his or her search query. The Edit Campaign Negative Keywords tool lets you add those negative keywords to any campaign. For example, if you're advertising your bookstore, but you don't sell textbooks, you might want to add the negative keyword "-textbooks" to your campaign. This will stop your ad from appearing alongside searches like "textbooks" or "used school textbooks."

Using the Tool

To access and use the Edit Campaign Negative Keywords tool:

1. Log in to your AdWords account at adwords.google.com
2. Click the Tools link on your Campaign Management tab.
3. Click Edit Campaign Negative Keywords.
4. Select the campaign you'd like to edit from the drop-down menu, and click Go.
5. Enter your negative keywords in the 'Enter words manually...' field, and click Add Keywords.
   • If your negative keywords appear in more than one ad group, use Clean Sweep to remove them from the ad group level and add them at the campaign level. Use the drop-down menu in step one to select the location of the negative keywords, and click 'Run Clean Sweep.'