Google AdWords: Learning Center

Learning Center	Learning Center Help - AdWords Help

1c: Pricing and Ranking

If the daily budget for your campaign is less than the recommended amount, what may occur?

		Your ads may show intermittently throughout the day
		Your ads may be shown in a lower position
		Your ads will stop showing until you increase your daily budget
		Your ads will show only when a user searches on your top-performing keyword

Which of the following is true about your cost-per-click (CPC) bid?

		You can set a CPC bid for each ad group or keyword in your campaign
		Your cost-per-click (CPC) bid is always $0.05
		There is a limit on the number of times you can change your CPC bid
		Google always sets your CPC bid for you

Google determines your keyword's Quality Score for search by considering all of the following factors, except ______.

		cost-per-click (CPC) bid
		clickthrough rate (CTR)
		relevance of your ad text
		historical keyword performance