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1a: Introduction to AdWords  

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Google and Google AdWords: Quiz  

  1. The keyword phrase a user types into Google's search engine to find information on the Internet is called a search _________.

    order
    statement
    definition
    query


  2. Google AdWords uses ______ to target your ads to users searching on Google.

    contextual targeting
    keyword-based advertising
    natural search results
    placement-targeted advertising


  3. A regular text ad headline has a limit of _____ characters, including spaces.

    35
    40
    25
    20


  4. The last line of an AdWords ad is called the ______.

    display URL
    email address
    destination address
    web URL


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