Google AdWords: Learning Center

Learning Center	Learning Center Help - AdWords Help

1a: Introduction to AdWords

What is the clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions?

With AdWords CPC advertising, you pay each time your ad appears on Google.

		True
		False

The placement of your ads on sites in the Google content network ______.

		occurs when the information on that site relates to your ad
		is required for all advertisers
		can decrease your marketing exposure
		includes placement on Google

Google ads can be targeted to ______.

		any language or location available worldwide
		all locations except for Antarctica
		different locations within the same AdWords campaign
		English speakers in the U.S. only