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1b: AdWords Policies  

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Google AdWords Ads: Quiz  

  1. According to punctuation policy, how many total exclamation points are allowed in your ad text?

    Zero
    One
    Two
    Three


  2. Which of the following is an example of a call-to-action phrase?

    Best of the web
    Lowest prices
    Buy here
    Personalized service


  3. Google ______ certain common misspellings or variations of words in ad text.

    allows
    does not allow


  4. Prices stated in your ad text must always be supported within 1-2 clicks of your landing page.

    True
    False


  5. Free offers in ad text must be supported _____________.

    on your landing page
    within 1-2 clicks of your landing page
    within 3-4 clicks of your landing page
    within 5 clicks of your landing page
    somewhere on your site


  6. When might Google allow the use of a superlative in ad text?

    The claim is discussed on the landing page of the site
    The claim is backed by legitimate third-party support
    Superlatives are always allowed in ad text
    Superlatives are never allowed in ad text


  7. Which of the following is considered a superlative that would not be allowed in ad text without verification?

    Great
    Best
    Most
    Hottest


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