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3d: Keyword Targeting  

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Keyword Matching Options: Quiz  

  1. The default setting for any new keyword is phrase match.

    True
    False


  2. Which punctuation should you apply when using the broad-matched keyword matching option?

    None
    Brackets [ ]
    Quotations" "
    Parenthesis ( )


  3. An ad with the keyword "cheap chocolate" (in quotations) would run on which of the following search queries?

    Quality chocolates cheap
    Cheap yummy chocolates
    Chocolate cheap and tasty
    'Good cheap chocolate'


  4. To indicate a keyword as an exact match, which of the following should be used?

    None
    Brackets [ ]
    Quotations" "
    Parenthesis ( )


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