Google AdWords: Learning Center

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3d: Keyword Targeting

Lessons Catalog

An advertiser is selling ballet slippers. If he does not want his ad to appear when 'wedding ballet slippers' is queried, he should apply the negative-match keyword 'wedding.'

		True
		False

Which keyword matching option provides the best possibility for high numbers of ad impressions?

		Exact match
		Phrase match
		Broad match
		High traffic match

Exact match tends to give you fewer clicks but higher conversions.

		True
		False

You can use multiple keyword matching options for different keywords in the same ad group.

		True
		False