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3c: Language & Location Targeting  

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How AdWords Targets Users: Quiz  

  1. Google does not consider a user's ______ when determining whether to show your ad.

    Google domain (ex. Google.fr, Google.jp, Google.co.uk)
    previous purchasing history
    IP (Internet Protocol) address
    language preference


  2. Which of the following is true regarding Google ad translation?

    Google does not translate ad text
    Google translates ad text if requested
    Google automatically translates ad text to your targeted language
    Google will translate your ad text for a small fee


  3. If the user doesn’t specify a language preference, Google determines the default language preference ______.

    by considering the user's IP address
    by considering the language of the query entered
    by considering the Google domain (like Google.fr)
    to be English


  4. ______ is a unique number assigned to each computer connected to the Internet.

    A web address
    A domain name
    An IP address
    An authenticity code


  5. Considering a user's IP address is the only method Google uses to show regionally targeted ads.

    True
    False


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