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2a: Account Types, Setup, and Structure  

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Starter Edition and Standard Edition Accounts: Quiz  

  1. AdWords Standard Edition is ideal for advertisers who want more control over their account.

    True
    False


  2. AdWords Starter Edition is not ideal for advertisers who want to ______.

    have multiple bidding options
    sign up with a minimized one-page form
    take a more hands-off approach to AdWords account management
    target users in one specific location or language


  3. It is possible to target placements in both the Standard and Starter Editions of AdWords.

    False
    True


  4. You can edit your ______ after you have completed the AdWords account creation process.

    AdWords account time zone
    keywords
    payment currency
    method of billing (postpay versus prepay)


  5. Once you graduate to Standard Edition, you can return at any time to Starter Edition.

    True
    False