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2d: Using Different Ad Formats  

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Mobile Ads: Quiz  

  1. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.

    2, 12 to 25
    3, 12 to 18
    2, 18 to 25
    2, 12 to 18


  2. It is possible to have your mobile ad connect users to your business phone.

    True
    False


  3. The pricing model for mobile ads is either pay-per-click or ______.

    pay-per-impression
    pay-per-call
    a monthly flat rate
    price-per-acquisition


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