Google AdWords: Learning Center

Learning Center	Learning Center Help - AdWords Help

4a: Cost Control

Lessons Catalog

You will always be charged the maximum cost-per-click (CPC) or cost-per-thousand impressions (CPM) bid you set for a keyword, placement or ad group.

		False
		True

Using ______, AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.

		the AdWords Discounter
		account optimization
		the Budget Optimizer
		smart pricing