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Learning Center Help - AdWords Help
 
Lessons Catalog

If you're an AdWords advertiser, Google Advertising Professional, or just interested in learning more about AdWords, you can use our free training to sharpen your AdWords knowledge. We offer both multimedia and text lessons to match your preferred learning style. While lessons are organized to build upon previous ones, you can skip between topics and take them in any way you like. After each lesson, test your knowledge by taking a quiz. Because so much is covered, you probably can't complete training in one sitting (without the help of caffeine), so return often. Content is updated regularly to keep you current.

1. Introduction to AdWords 6. Optimizing Ad Performance
2. Getting Started with AdWords 7. The AdWords Toolbox
3. Targeting 8. Google Analytics
4. Costs & Billing 9. Managing Client Accounts
5. Tracking Ad Performance
1. Introduction to AdWords Back to Top     Print Section
a. Introduction to AdWords    
  Google and Google AdWords   Quiz
  Basic AdWords Features   Quiz
  Benefits of AdWords   Quiz
b. AdWords Policies    
  Link Policy   Quiz
  Google AdWords Ads   Quiz
  Product Policy and Keywords   Quiz
  Image Ads Policy   Quiz
  Trademarks   Quiz
  Copyrights   Quiz
  Google's Invalid Clicks Policy    
  Identifying Invalid Clicks    
c. Pricing and Ranking    
  Paying for AdWords   Quiz
  Ad Ranking   Quiz
2. Getting Started with AdWords Back to Top     Print Section
a. Account Types, Setup, and Structure    
  Starter Edition and Standard Edition Accounts   Quiz
  AdWords Account Structure   Quiz
b. Account Navigation    
  Account Navigation Overview   Quiz
  Campaign Management   Quiz
  Ad Group Management   Quiz
  My Account Tab   Quiz
c. Starting Off Right_ Organization, Keywords, Placements and Ad Text    
  Organizing Your Account   Quiz
  Selecting Keywords   Quiz
  Writing Targeted Ad Text   Quiz
d. Using Different Ad Formats    
  Ad Formats Basics   Quiz
  Image Ads   Quiz
  Video Ads   Quiz
  Local Business Ads   Quiz
  Mobile Ads   Quiz
  Traditional Media Ad Formats    
3. Targeting Back to Top     Print Section
a. Search and Contextual Targeting    
  The Google Network   Quiz
  Contextual Targeting   Quiz
b. Placement Targeting    
  Introduction   Quiz
  Starting a Campaign with Placements   Quiz
  Pricing and Ranking   Quiz
c. Language & Location Targeting    
  How AdWords Targets Users   Quiz
  Overview and Setup   Quiz
  Language and Country/Territory Targeting   Quiz
  Region and City Targeting   Quiz
  Customized Targeting   Quiz
d. Keyword Targeting    
  Keyword Matching Options   Quiz
  Implementing Keyword Matching Options   Quiz
e. Combining Keywords and Placements    
  Keywords and Placements Together   Quiz
4. Costs & Billing Back to Top     Print Section
a. Cost Control    
  How AdWords Controls Costs   Quiz
  How You Can Control Costs   Quiz
b. Billing Cycle    
  Basic Billing Process   Quiz
  Billing Details & Issue Resolution   Quiz
c. Payments outside the U.S.    
  Payment Options   Quiz
  VAT for EU advertisers   Quiz
d. Invoicing    
  Invoicing Basics   Quiz
  Paying through Invoices   Quiz
5. Tracking Ad Performance Back to Top     Print Section
a. Quality and Performance Basics    
  How It Works   Quiz
b. Ad Visibility and Troubleshooting    
  Account-Wide Issues   Quiz
  Campaign-Specific Issues   Quiz
  Ad Group-Specific Issues   Quiz
  Keyword- and Placement-Specific Issues   Quiz
c. Reports    
  How to Create a Report   Quiz
  Additional Reports Features   Quiz
d. Basic ROI and Conversion Tracking    
  Understanding ROI   Quiz
  Introduction to Conversion Tracking   Quiz
  Getting Your Conversion Tracking Code   Quiz
  Using Conversion Data to Improve Your ROI   Quiz
e. Advanced Conversion Tracking    
  Introduction to Advanced Conversion Tracking   Quiz
  Getting Your Conversion Tracking Code   Quiz
6. Optimizing Ad Performance Back to Top     Print Section
a. Optimization Overview    
  Preparing to Optimize   Quiz
b. Your Website    
  Choosing Landing Pages   Quiz
c. Your Account    
  Account Optimization   Quiz
  Advanced Optimization Features   Quiz
  Optimizing Ad Position_ Position Preference   Quiz
d. Specific Optimization Strategies    
  Increasing Traffic/Clicks   Quiz
  Increasing Conversions   Quiz
  Adjusting Keyword Bids to Maximize ROI   Quiz
7. The AdWords Toolbox Back to Top     Print Section
a. Account Performance Tools    
  Keyword Tool   Quiz
  Site and Category Exclusion   Quiz
  Campaign Optimizer    
  Campaign Negatives    
b. Analytics Tools    
  The Traffic Estimator   Quiz
  My Change History Tool   Quiz
c. Troubleshooting Tools    
  Ads Diagnostic Tool   Quiz
  Disapproved Ads Tool   Quiz
d. AdWords Editor    
  Introduction to AdWords Editor   Quiz
  Add, Edit, and Delete   Quiz
  View and Sort Information   Quiz
  Share and Post Changes   Quiz
8. Google Analytics Back to Top     Print Section
a. Google Analytics Basics    
  Introduction to Google Analytics    
  Setting Up Google Analytics    
  Introduction to Google Analytics Settings    
  Tracking Your Advertising Campaigns    
b. Reporting    
  Introduction to Google Analytics Reports    
  Report Tools    
  Visitors and Traffic Reports    
  Content and Goals Reports    
  Ecommerce Reports    
c. Goals and Filters    
  Goals    
  Filters    
d. Driving Improvements with Analytics Data    
  Improving Revenue and Profit    
  Improving Your Content and Site    
  Improving Your Marketing Initiatives    
9. Managing Client Accounts Back to Top     Print Section
a. My Client Center    
  My Client Center   Quiz
b. Selling AdWords    
  Selling the Benefits of AdWords   Quiz
  The Basic Google Sales Pitch   Quiz
  Addressing Common Client Questions and Concerns   Quiz
c. The AdWords API    
  AdWords API Overview   Quiz
  Getting Started   Quiz
  API Web Services   Quiz
  Other API Web Services   Quiz
     


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